A Simple Change To Your Small Business Website For Maximum Impact
Do you have five minutes today? Would you like to make an improvement to your website which could produce new client enquiries for you on a regular basis in the future?
I hope you said yes.
In which case, which page should you do some work on?
Well, it is a page that I am certain you will have on your website.
On the flip side of the coin, it is also a page on your website which I can almost guarantee you have never spent any time looking at since the day you put your website live, however many years ago that was.
In addition to this, it is one of the most frequently visited pages of your website.
So it is a page which has not changed for months or years, yet it is one nearly every visitor will look at.
Which one is it?
It is your ‘Contact Us’ page.
If you do the work that is required of you on all of your other pages; that is to persuade your website visitors that you are a good fit to provide the service that they are looking for, then they will almost certainly head over to your ‘Contact’ page to find out where you are and how to get in touch with you.
When they arrive there, what will they see?
I expect it is a very plain page, simply listing your business address, telephone number, email address and possibly including a map showing where you are.
Wow!
Really?
That’s it?
I am just at the point where I am going to contact you and you make no effort to cajole me over the finish line? You do nothing to entice me with some persuasive sales copy and a reason why not contacting you will be a big mistake?
Shouldn’t you?
I think you should.
Will you?
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